Recommendation: The Marketing Minute
Often I recommend books in this newsletter. Today I'd like to recommend a person: Marcia Yudkin, a business and marketing consultant who I have learned a tremendous amount from over the years.
One of my favorite resources from Marcia is her weekly "Marketing Minute" newsletter, which you can read in one minute. She has let me share a sample which is timely and relevant to this audience:
The Marketing Minute
by Marcia Yudkin, Marketing Expert and Mentor
Marketing Minute newsletter
It's almost that time of year when people resolve to change. I agree with blogger James Clear that neither willpower nor discipline are needed to create the new you.
Instead, connect what you already do or experience with what you want to start doing, and the new habit gets established easily.
"Write down two lists," Clear explains his report, Transform Your Habits. "On the first list, put all the things you do each day without fail, like getting in the shower in the morning or turning out the light at night, and on the second, list things that happen to you each day without fail, like a traffic light turns red, a commercial comes on TV, etc. Then make these be prompts or triggers for new routines."
For example, if you shower every morning and want to start flossing, place floss right next to the shampoo in the shower and use it there. If you check your overnight orders each morning and want to start blogging, click right from the order-checking to your blog and write a sentence or a paragraph right then.
That piece of advice is relevant to everyone on the list. Here are a couple of other recommendations that might be appropriate for some of you:
Writers: My all-time favorite product of Marcia's is Become a More Productive Writer, a 4-session audio course that I went through some years ago. I did every single exercise, and I recommend you do, too. You can see my testimonial for it on the page.
Solopreneurs: I have worked with Marcia for years. She has gazillions of ideas for how to market your business effectively. You can see a range of her books and products here. If you want to create an online information business, I recommend her upcoming course, Launch Your Information Empire, which includes personal coaching from her. She has excellent advice for solopreneurs.