Join the Thinking Lab to Support Achieving Your Ambitious Goals

What is the Thinking Lab?

The Thinking Lab is a membership program for ambitious people who believe their own mental skill is critical to help them rise to new challenges. They seek skills for developing: clarity, creativity, decisiveness, emotional resilience, and self-motivation.

Members of the program have access to all the material I (Jean Moroney) have developed over the last 20+ years for developing the logical, introspective, and productivity skills that result in mental efficacy. Membership in the program includes:

  • One 50-minute onboarding consult when you join
  • Two 1-hour video classes per month (audio recorded for members)
  • Thinking Days” every 2-3 months (roughly 10:00 a.m. – 5:00 p.m. ET) with access to my support throughout the day
  • Unlimited access to the library of thinking skills
  • 50% off any paid teleclasses or webinars I offer during membership.
  • More than 12 major self-study courses on logical, introspective, communication, and productivity skills, including: Tap Your Own Brilliance, Smarter Execution, Just-in-Time Planning, How to be Passionate About Your Priorities, Non-Fiction Writing, Condensation, Concretization, Definitions, Evolving a Scheduling Infrastructure, Making Thinking Tactics Second Nature, Gaining Objectivity about Emotions, and Introduction to Rationally Connected Conversations
    Click here or on the image of the self-study structure below for more details on this program.

Image of Infographic for Thinking Lab Self Study Program 

Ready to join?

Get access to all classes, references, and recordings with two payment options:

Monthly Recurring Payments

One-Time Annual Payment

Pay for a year in advance and get 12 months for the price of 10, a 16% discount

I look forward to every Thinking Lab class. They add context to Jean’s great insights, allowing me to see more deeply the thinking behind them. They show me how to apply the methods of rational action to the real-life issues raised by the participants.

Andrew Layman

Product Manager, Bellevue, WA

I would recommend the Thinking Lab to human beings. The Thinking Lab helps human beings spiritually and materially prosper from the correct use of humans’ number one tool — the rational mind.

Paula Hall

Writer/Lawyer, Winthrop, MA

Three reasons to join the Thinking Lab, one result:

Different people join the lab for different reasons. Here are the top three:

  1. You are focused on self-improvement, and see improved mental efficacy as foundational to your own progress
  2. You want a mentor to help inspire you to achieve your challenging goals, one who will not try to do your thinking for you
  3. You want to improve ineffective thinking habits that you picked up or learned from others — and mental efficacy is your means of doing that

What underlies all three of these reasons is: ambitious goals. An ambitious goal is the mightiest motivation for gaining mental efficacy.

Three reasons to join the Thinking Lab, one result:

Different people join the lab for different reasons. Here are the top three:

  1. You are focused on self-improvement, and see improved mental efficacy as foundational to your own progress
  2. You want a mentor to help inspire you to achieve your challenging goals, one who will not try to do your thinking for you
  3. You want to improve ineffective thinking habits that you picked up or learned from others — and mental efficacy is your means of doing that

What underlies all three of these reasons is: ambitious goals. An ambitious goal is the mightiest motivation for gaining mental efficacy.

I would recommend the Thinking Lab to human beings. The Thinking Lab helps human beings spiritually and materially prosper from the correct use of humans’ number one tool — the rational mind.

Paula Hall

Writer/Lawyer, Winthrop, MA

Are you focused on self-improvement?

If you pursue challenging goals, you know there is always something you can improve in yourself. No matter what skill you learn, there is always a next level to master. There is always some area you are stepping up to improve.

The skills taught in the Thinking Lab support all kinds of self-improvement.

Introspective skills help you catch problems early when it’s easier to fix them, find creative paths to follow when you need a new approach, and generally get out of your own way so that you can work effectively without strain. They give you confidence in your mind as it stands, even as you grow it.

Productivity skills help you set goals you want to achieve, resolve conflicts that act like sand in your gears, and break projects into doable, interesting, engaging parts that you can’t wait to take action on. They give you control over your time and your life.

Logical skills help you test ideas as you go, consolidate what you learn, and (if needed) communicate it more effectively. They give you clarity about what you’re doing.

Most people have mental efficacy in some areas of their lives. However, expanding these to other areas is not always so easy. The Thinking Lab offers proven techniques to help you widen the area over which you have the confidence, clarity, and control that comes with mental efficacy.

The Thinking Lab has helped me with specific techniques to improve my thinking, communicating, and writing. I particularly appreciate Jean’s passionate commitment to helping those serious about improving their thinking and their lives.

Mike Cragin

Baton Rouge, LA

Are you focused on self-improvement?

If you pursue challenging goals, you know there is always something you can improve in yourself. No matter what skill you learn, there is always a next level to master. There is always some area you are stepping up to improve.

The skills taught in the Thinking Lab support all kinds of self-improvement.

Introspective skills help you catch problems early when it’s easier to fix them, find creative paths to follow when you need a new approach, and generally get out of your own way so that you can work effectively without strain. They give you confidence in your mind as it stands, even as you grow it.

Productivity skills help you set goals you want to achieve, resolve conflicts that act like sand in your gears, and break projects into doable, interesting, engaging parts that you can’t wait to take action on. They give you control over your time and your life.

Logical skills help you test ideas as you go, consolidate what you learn, and (if needed) communicate it more effectively. They give you clarity about what you’re doing.

Most people have mental efficacy in some areas of their lives. However, expanding these to other areas is not always so easy. The Thinking Lab offers proven techniques to help you widen the area over which you have the confidence, clarity, and control that comes with mental efficacy.

The Thinking Lab has helped me with specific techniques to improve my thinking, communicating, and writing. I particularly appreciate Jean’s passionate commitment to helping those serious about improving their thinking and their lives.

Mike Cragin

Baton Rouge, LA

The Thinking Lab has been really useful to help me break free when I get mentally and/or emotionally stuck. You offer easy to understand, (although not necessarily easy to implement), methods to grasp and tackle tough personal problems. I particularly like that you continue to learn and as you expand your own knowledge you add to the methods you teach.

Ginger Clark

Writer, Rancho Palos Verdes, CA

Jean is a master at communicating clearly, giving concrete examples, and answering questions. She encourages participants to adopt a “growth” mindset and exemplifies this attitude in her own work. I also find Jean’s identification of the objective, psychological reasons behind her techniques extremely interesting and insightful.

Allison Kunze

Columbus, OH

Do you wish you had a mentor?

Every ambitious goal is made easier with the feedback and encouragement of someone who has been through similar experiences before. But if your goal is unique, you may find yourself working in isolation, without the cognitive, emotional, and motivational benefits of a mentor.

For some people, I make an ideal mentor. I may not know the specifics of your industry. But I know all about how to deal with growing pains, how to transform vicious cycles into virtuous ones, and how to manage your own mind as you pursue challenging goals. In addition to working to change all of the ineffective thinking habits mentioned in the next section, I have faced many other work challenges, including:

  • The challenge of working alone. I found it easy to be productive when I worked in corporate America and someone else set the schedule and the priorities. Once I started working for myself, I had to solve dozens of problems to maintain my productivity.
  • The challenge of communicating new ideas. My ideas don’t fit exactly into any existing bin. I have had to learn how to speak, write, and converse with people who, initially, have no particular interest in what I’m doing. And I’ve had to resist others who encourage me to change what I’m doing to something more familiar, but less valuable.
  • The challenge of running a business, having never expected to do so. Among other things, I had to develop the personal motivation to learn sales and marketing skills — which I had no aptitude for, respect for, or interest in learning when I started out.
  • The challenge of maintaining health. Over the last 25 years, I have overcome three chronic health challenges, each of which prevented me from working for significant periods. I know what it means to change your life to maintain your health. I take care of myself every day to avoid recurrences of these problems.

I use stories from my life in all of my newsletters and classes. For many people, especially those facing similar challenges, these stories are inspiring. I try to implement Voltaire’s maxim: “No problem can withstand the assault of sustained thinking.”

However, I think the reason some people find me a helpful mentor is my approach to coaching. Rather than offering advice and opinions, I offer methods for finding answers yourself. On Thinking Days, members raise tricky issues,  I share how I would approach the problem, and often talk the member through the steps.

I know from my own experience pursuing challenging goals that another person rarely understands your context of knowledge and your value-hierarchy in enough depth to solve your problems for you. That is why so much advice is unhelpful.

However, other people can be a big help — if they know how they solve problems, make decisions, and clarify issues, they can explain their process for doing so. Since I’ve been focusing on the “how” for over 20 years, that’s my particular strength. That makes me an ideal choice of mentor for some ambitious people.

Are you concerned that you have some ineffective thinking habits?

If you consistently pursue challenging goals, you will eventually want to do things that are very difficult for you. If you keep learning, you will eventually discover that some of the hardest improvements to make involve ineffective thinking habits. Here are 5 common but ineffective thinking habits (a.k.a. psycho-epistemological problems):

1. Subjectivity: you hold your own beliefs and values as givens, rather than as conclusions you reached by a definite, recallable process.

Symptoms
: You are surprised when people disagree with you or have different preferences. You often have trouble explaining why you believe an idea or why you value some person or thing.

Practical Obstacles Created:
 You have to rethink everything from scratch when there’s a problem. Other people often misunderstand you. You have trouble leading a team.

2. Rationalism: you treat ideas as deductive constructs.

Symptoms
: You believe you know everything about what another person thinks on the basis of one sentence he utters. You often have trouble concretizing what you mean by an idea.

Practical Obstacles Created:
 You buy into dubious theories that don’t work in practice. You often misunderstand other people. You have trouble following a leader because his strategy doesn’t match yours.

3. Emotionalism: you treat emotions as evidence of truth and/or value.

Symptoms
: When someone points out an indisputable fact inconsistent with your views, you feel cornered rather than curious. You often have trouble clarifying goals in terms of existential outcomes, as opposed to how you want to feel at the end.

Practical Obstacles Created:
Your goals don’t motivate you. You communicate unclearly. You experience significant internal conflict.

4. Secondhandedness: you treat other people’s opinions as important per se, regardless of whether they are true and valid.

Symptoms
: When other people disagree with you, you feel embarrassed or ashamed, or you feel desperate to change their minds. When you are pursuing a goal, images of other people’s reactions to your actions invade your thinking. Their concerns are a major consideration.

Practical Obstacles Created:
 You are pulled around by what other people think. You are indecisive. You don’t function well in a crisis when others are upset.

5. Duty Mentality: you treat your desires as irrelevant to your conclusions about what you should do.

Symptoms
: You describe the obstacles to your goals in terms of temptation and resistance. You often feel you have to force yourself to do what is right. If you don’t, you feel guilty.

Practical Obstacles Created: 
You over-commit. You feel unmotivated. You work well only under pressure.

These ineffective thinking habits are based on wrong theories about how to gain knowledge, theories that you may not even know. The habits are normally formed by modeling other people’s behavior, “by osmosis.” Qua habits, they feel completely normal. But as a result of the ineffective thinking habits, you make the same kinds of mistakes, again and again, without even noticing you are making them. You see only in hindsight that something was wrong. Even then, many people conclude “something is wrong with me” or “I just don’t have the talent for this.”

Developing methods for retraining thinking habits is my central career goal, and virtually everything in the Thinking Lab was developed with an eye to improving them. Every tactic helps both to achieve short-term success, and to retrain ineffective mental habits over the long term. Generally speaking, the introspective skills help with all of the five problems I mention above, the logical skills help with subjectivity, rationalism, and emotionalism, and the productivity skills help with emotionalism, secondhandedness, and a duty mentality.

The idea that people have thinking habits (a “psycho-epistemology”) that can be changed is new, unique to Ayn Rand, and very little discussed — except in the Thinking Lab.

Ready to join?

Get access to all classes, references, and recordings with two payment options:

Monthly Recurring Payments

One-Time Annual Payment

Pay for a year in advance and get 12 months for the price of 10, a 16% discount

Thanks to Jean Moroney and the Thinking Lab, I am more self accepting. I embrace methods to deal with negative thoughts and emotions. My motivation is Love (“deep rational values”) not fear.

Wallace Harding

83 years old, Artist and Actress

Think you might be interested, but want to discuss it with Jean?

Request a free 20-minute introductory consult:

On first seeing the library of materials, I was overwhelmed and eager to go through it all at once. Six months in, I feel the difference. By consistently applying thinking tactics I became a better thinker. I learn new things every day from Jean. The live classes (and recordings), exercises and the consults are top notch. Jean has a sixth sense for detecting flaws in your thinking and a unique talent for helping you gain insights into the ways of (and become the master of) your own mind.

Merlijn Sluis

Agile / Life Coach, The Netherlands

Are you concerned that you have some ineffective thinking habits?

If you consistently pursue challenging goals, you will eventually want to do things that are very difficult for you. If you keep learning, you will eventually discover that some of the hardest improvements to make involve ineffective thinking habits. Here are 5 common but ineffective thinking habits (a.k.a. psycho-epistemological problems):

1. Subjectivity: you hold your own beliefs and values as givens, rather than as conclusions you reached by a definite, recallable process.

Symptoms
: You are surprised when people disagree with you or have different preferences. You often have trouble explaining why you believe an idea or why you value some person or thing.

Practical Obstacles Created:
 You have to rethink everything from scratch when there’s a problem. Other people often misunderstand you. You have trouble leading a team.

2. Rationalism: you treat ideas as deductive constructs.

Symptoms
: You believe you know everything about what another person thinks on the basis of one sentence he utters. You often have trouble concretizing what you mean by an idea.

Practical Obstacles Created:
 You buy into dubious theories that don’t work in practice. You often misunderstand other people. You have trouble following a leader because his strategy doesn’t match yours.

3. Emotionalism: you treat emotions as evidence of truth and/or value.

Symptoms
: When someone points out an indisputable fact inconsistent with your views, you feel cornered rather than curious. You often have trouble clarifying goals in terms of existential outcomes, as opposed to how you want to feel at the end.

Practical Obstacles Created:
Your goals don’t motivate you. You communicate unclearly. You experience significant internal conflict.

4. Secondhandedness: you treat other people’s opinions as important per se, regardless of whether they are true and valid.

Symptoms
: When other people disagree with you, you feel embarrassed or ashamed, or you feel desperate to change their minds. When you are pursuing a goal, images of other people’s reactions to your actions invade your thinking. Their concerns are a major consideration.

Practical Obstacles Created:
 You are pulled around by what other people think. You are indecisive. You don’t function well in a crisis when others are upset.

5. Duty Mentality: you treat your desires as irrelevant to your conclusions about what you should do.

Symptoms
: You describe the obstacles to your goals in terms of temptation and resistance. You often feel you have to force yourself to do what is right. If you don’t, you feel guilty.

Practical Obstacles Created: 
You over-commit. You feel unmotivated. You work well only under pressure.

These ineffective thinking habits are based on wrong theories about how to gain knowledge, theories that you may not even know. The habits are normally formed by modeling other people’s behavior, “by osmosis.” Qua habits, they feel completely normal. But as a result of the ineffective thinking habits, you make the same kinds of mistakes, again and again, without even noticing you are making them. You see only in hindsight that something was wrong. Even then, many people conclude “something is wrong with me” or “I just don’t have the talent for this.”

Developing methods for retraining thinking habits is my central career goal, and virtually everything in the Thinking Lab was developed with an eye to improving them. Every tactic helps both to achieve short-term success, and to retrain ineffective mental habits over the long term. Generally speaking, the introspective skills help with all of the five problems I mention above, the logical skills help with subjectivity, rationalism, and emotionalism, and the productivity skills help with emotionalism, secondhandedness, and a duty mentality.

The idea that people have thinking habits (a “psycho-epistemology”) that can be changed is new, unique to Ayn Rand, and very little discussed — except in the Thinking Lab.

Ready to join?

Get access to all classes, references, and recordings with two payment options:

Monthly Recurring Payments

One-Time Annual Payment

Pay for a year in advance and get 12 months for the price of 10, a 16% discount

Thanks to Jean Moroney and the Thinking Lab, I am more self accepting. I embrace methods to deal with negative thoughts and emotions. My motivation is Love (“deep rational values”) not fear.

Wallace Harding

83 years old, Artist and Actress

Think you might be interested, but want to discuss it with Jean?

Request a free 20-minute introductory consult:

On first seeing the library of materials, I was overwhelmed and eager to go through it all at once. Six months in, I feel the difference. By consistently applying thinking tactics I became a better thinker. I learn new things every day from Jean. The live classes (and recordings), exercises and the consults are top notch. Jean has a sixth sense for detecting flaws in your thinking and a unique talent for helping you gain insights into the ways of (and become the master of) your own mind.

Merlijn Sluis

Agile / Life Coach, The Netherlands

I highly recommend the Thinking Lab. I learn something new about thinking, feeling, planning or implementing in every class. I am highly impressed by Jean’s ability to find new ways and new material to share with us. It is inspiring and motivating.

Pooja Gupta

Software Developer, Minneapolis, MN

Ready to join?

Get access to all classes, references, and recordings with two payment options:

Monthly Recurring Payments

One-Time Annual Payment

Pay for a year in advance and get 12 months for the price of 10, a 16% discount

Think you might be interested, but want to discuss it with Jean?

Request a free 20-minute introductory consult:

Frequently Asked Questions

Is the Thinking Lab right for me?

My goal for the Thinking Lab is that you develop the power of your own mind, which includes:

  • the confidence you can learn a skill if you decide you need it
  • the certainty you can change your automatized beliefs if you conclude they are mistaken
  • the conviction that you can resolve any internal conflicts once you discover them

If you are wondering if the Thinking Lab is right for you, I offer a free 20-minute introductory consult. Just fill out the form at the bottom of this page.

Why are there so many more courses available in the Thinking Lab than the two offered on the Thinking Directions site?

The Thinking Lab format permits ongoing study, so more courses are appropriate for it.

The two courses described on the Thinking Directions site, “Do What Matters Most” and “Tap Your Own Brilliance,” are self-contained, polished courses that can be presented in a relatively short time frame. These are suitable for corporate and public programs on productivity.

In contrast, the Thinking Lab courses include some that require significant homework and some that are focused on personal development.

If you’ve attended any of my public or corporate courses, and want more material, in more depth, with more guidance, the Thinking Lab is the place where you can access versions of all the major courses I’ve developed.

Are all of the modules available for immediate download?

Yes. I used to dole the classes out one lesson at a time, to encourage people to send me the homework and/or notes from each lesson. I still recommend you do that, but you don’t have to wait to get the next class. Here are several reasons to get feedback:

  • Everybody seems to do better with a little encouragement and feedback
  • Getting members’ work helps me stay connected to their needs and progress
  • Many of the classes available in the Thinking Lab are working versions rather than polished, finished products. Some of them are over 15 years old, and would benefit from updating. That means you can expect to have questions and need clarification. So ask for it!

To aid with the self-study programs, every 2-3 months I schedule a “Thinking Day.” This is an all-day (10:00 a.m.-6:00 p.m. ET) event in which members of the Thinking Lab take a day of self-study. We meet on the Zoom video/phone bridge in the morning to kick off the day. I am available during the day by Zoom video/phone bridge on a pre-arranged schedule to answer questions and give encouragement.

As part of a Thinking Day, I encourage you to choose one of the self-study programs to work through. You can then ask me questions about the course in the live Q&A during the Thinking Day.

Is the Thinking Lab just for Ayn Rand fans (Objectivists)?

No. It’s for anyone who resonates with my approach to problem-solving and decision-making.

However, my tips and teleclasses in the Thinking Lab tend to be “work in progress.” That often means I am working out an idea, which (for me) always involves analyzing it from an Objectivist viewpoint. As a result, I discuss Ayn Rand’s work more often and in more depth in the Thinking Lab than I do in the polished courses I offer to corporations and the general public.

In addition, because Ayn Rand stressed the importance of thinking, her fans are more likely to be concerned about their thinking methods. Thus, the Thinking Lab attracts a disproportionate number of Objectivists, but it is not just for Objectivists.

What happens when I join?

You will be set up with a login for the password protected area of the Thinking Directions site, and get a link to schedule your onboarding call with Jean. You’ll also get a recording of the most recent class. More questions? Email me at: jm@thinkingdirections.com or call 212-972-9495, or request an introductory consult, below.

One aspect I like so much about your method is that you combine examining one’s feelings with one’s factual reasons that stand in the way of getting things done. Learning that it is not just okay, but eminently practical, to name those feelings is very helpful. It actually helps in getting things done. I continue to use your method regularly.

Raymond Niles

Managing Partner, RCNiles Capital, LLC



Ready to join?

Get access to all classes, references, and recordings with two payment options:

Monthly Recurring Payments

One-Time Annual Payment

Pay for a year in advance and get 12 months for the price of 10, a 16% discount

Thinking Lab Policy on Cancelling Recurring Payments

Note: there is a 3-month minimum on a Thinking Lab subscription.

After that, cancelling is easy. To cancel your subscription, email us at support@thinkingdirections.com or call 212-972-9495 by the 1st of the month. We will either cancel your future payment (if the charge for the upcoming month has not gone through), or refund it (if it has).

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