Marcia Yudkin is a veritable sage who has taught me many things about marketing and writing. She’s given me permission to share this article from her “Marketing Minute” which concretizes the need to align strategic decisions with your long-term priorities. Mr. South...
Book & Product Recommendations
Resources for Learning to Get to the Point
“Getting to the Point” in communication is an art. I don’t know any book or course that truly explains it. I think there are three parts to developing the skill. First, you need to know your purpose in the conversation. This involves knowing what you want to get out...
Preparing for a Difficult Conversation
Whenever you have a difficult conversation ahead, it pays to get a quick overview of the issues sooner rather than later. That first quick overview helps you gain perspective on the situation, and identify problem areas so you can avoid mishandling the...
Recommendation: The Marketing Minute
Often I recommend books in this newsletter. Today I'd like to recommend a person: Marcia Yudkin, a business and marketing consultant who I have learned a tremendous amount from over the years. One of my favorite resources from Marcia is her weekly "Marketing Minute"...
Book Recommendation: Leave the Office Earlier
I've recommended three top books on time management in the past. (Getting Things Done, How to Get Control of Your Time and Your Life, and The Pomodoro Technique). Each of those explains a system or philosophy of time management. If you are looking for an integrated...
Book Recommendation: The Pomodoro Technique
by Francesco Cirillo
When people complain about not getting things done, they almost always wish they had bigger blocks of time to do the work. A surprising solution to this problem is to plan your unstructured time using standard time blocks of 25 minutes. The method, called the Pomodoro...
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